As the new energy vehicle (NEV) market surges globally, China—holding the title of the world’s largest market—has seen consecutive years of leading production and sales, with export volumes climbing rapidly. In July 2024, NEV production and sales grew by over 30% year-on-year, and the market penetration rate exceeded 30%, with projections indicating a significant uptick in domestic NEV passenger vehicle penetration from 2025 to 2026. Concurrently, vehicle owners are increasingly seeking personalized vehicle decorations, making film wrapping a prominent choice. However, the market’s diverse film products pose a challenge for consumers in making informed choices.
Historically, PVC color changing films and invisible car wraps dominated the automotive film market. PVC color films, renowned for brands like 3M and Avery, offered vibrant colors and affordability but fell short in protection and durability, failing to meet modern owners’ needs. Invisible car wraps, led by brands like XPEL and LLumar, focused on paint protection and enhanced vehicle resale value but couldn’t cater to young users’ cravings for aesthetic variety.
As PVC films and invisible wraps struggled to address diversified demands, TPU (Thermoplastic Polyurethane) color changing films emerged, gaining traction among young vehicle owners and reshaping the market. Dubbed “colorful car wraps,” TPU films integrate the strengths of invisible wraps and traditional color films, allowing owners to balance color customization and paint protection. The core material, TPU—a high-performance polymer—features a molecular structure that enables rubber-like elasticity, ensuring a tight fit on vehicle bodies.
A standout advantage of TPU color films is their self-healing function, enabled by a special elastic memory repair coating. When minor scratches occur, the material’s molecular structure adjusts at a certain temperature, eliminating marks and restoring the film’s pristine condition. Premium brands like Yuneng Universe leverage advanced nano-level repair coating technology and high-performance self-healing layers, enabling rapid repair of both minor and moderately deep scratches (with gentle heating for deeper ones).
For trend-seeking young consumers, color and texture are paramount. TPU color films excel in this regard: Yuneng Universe, for instance, collaborates with global authoritative color institutions to offer over 200 trendy shades, including bestsellers like Galaxy Flash Purple and Mocha Mousse, as well as hues inspired by luxury fashion shows. This vast palette empowers owners to personalize their vehicles and stand out on the road.
